In the first phase of our vision we will use guerilla marketing, being active in the community to get our brand out at local events. These events include conferences, special events and pop-up locations in different stores in the GTA.
In the second phase of our vision we will purchase a mobile truck capable of making and selling coffee. The truck will be used to sell coffee during the day and during the evening will be used to bring supplies and serve food to the homeless in the GTA.
In the final phase of our vision we will open a permanent coffee shop in downtown Toronto. The shop will employ people looking to transition out of homelessness and we will help to provide them housing. Our goal is to help them back into society by providing job skills, housing and a bank account.